Privacy Policy

What our Policy covers

We are committed to adopting the highest standards when it comes to how we collect, manage and protect your personal information. This why we have developed this Privacy Policy which:

•     Explains the type of personal information that we collect;
•     Explains how and why we collect and use your personal information;
•     Explains how we protect the personal information that we collect; and
•     Explains the rights and choices that you have in relation to your personal information.

The Privacy Policy applies only if you use any of our services. Using our services entails:

•   Buying or ordering services or products from any of our subsidiaries over the phone, in store, or online;
•   Using any of our platforms, including our website(s) and our mobile application(s);
•   Being a member of our loyalty schemes (Amleya Loyalty Card)
•   Taking part in our promotions and registering to receive our newsletters and offers.

This Privacy Policy also applies if you contact us or we contact you about our Services. 

Personal Data we collect when we interact with you

This section tells you what personal data we may collect from you when you use our Services and what other personal data we may receive from other sources.

Aggregated data

We try and remove personal data we do not need. If we remove enough personal data it becomes anonymous. This means that you cannot be identified.

We might also take data we hold and remove certain information and replace it with other non-identifying information such as ID number or reference number. 

This is an extra technique we use to protect data. We normally use these techniques to look at large amounts of individuals such as our Clubcard customers. This includes information that is statistical or demographic data.

Identity data

This is information that helps us identify who you are, so your name, title or Loyalty Card Number.

Contact data

This is information that details how we can contact you i.e address, email or telephone number.

Financial data

This is information about your bank account and payment card details.

Location data

In some cases, our app might ask for your location information to help better serve you information about your local store, you will be made aware at the time if we would collect this data.

Transaction data

This is information about your purchase of a product or service from us. This includes when, where, what and how you purchased that item or service. It will also include where we sent that product or service and any Loyalty Card points or other benefits collected as part of the transaction.

Technical data

This is information about your device used to access our sites and apps. This could be information that identifies your device, its operating system, internet address, your login data; browser and plug-ins; location; where you came to our site from and where you leave to as well as how often you visit. 

User data

This is information collected about you as a user of our stores, products and services more generally (compared to other types of data that relate to you directly for us to deliver our specific service to you). This may include where you engage with Amleya in a survey, provide feedback on your shopping experience, are captured by CCTV, or other camera technologies such as queue monitoring or number plate recognition.

We will also collect information about you that allows us to create an analysis of you as a consumer to better judge what products and services to offer in our stores.

Interaction data

This is information about how you interact with our products and services, namely what you click on and interact with on our sites and apps or products in stores

Marketing and communications data

This is your marketing preferences and also your interaction with online marketing to be able to judge its effectiveness

When you sign up to our services

You may provide us with:

• Your personal details, including your postal and billing addresses, email addresses, phone numbers and date of birth and title
• Information relating to your membership of any of our clubs
• Your account login details, such as your username and the password that you have chosen
  

 
We may collect:

• Identity data
• Contact data
• Financial data
• Technical data
• User data
• Marketing and communications data
  
  

We know how important it is to protect and manage your personal data. This section sets out some of the measures we have in place.

• We apply physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data;
• We protect the security of your information while it is being transmitted by encrypting it;
• We use computer safeguards such as firewalls and data encryption to keep this data safe;
• We only authorise access to employees and trusted partners who need it to carry out their responsibilities;
• We regularly monitor our systems for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security;
• We will ask for proof of identity before we share your personal data with you; and
• We will reveal only the last four digits of your payment card number when confirming an order.
  

While we take appropriate technical and organisational measures to safeguard your personal data, it is important that you keep your login details and devices protected from unauthorised access.

We will not keep your personal data longer than we need to, and will only use your personal data for the purposes set out in this Policy. We will always keep your personal data in accordance with applicable legal and regulatory requirements.

How and why we use personal data

This section explains in detail how and why we use personal data. 

We use personal data to make our Services available to you. This means that processing your personal data allows us to:

• Manage the accounts you hold with us, including your Loyalty Card account
• Process your orders and refunds
  

Why do we process your personal data in this way?

We need to process your personal data so that we can manage your customer accounts, provide you with the goods and services you want to buy and help you with any orders and refunds you may ask for.

Why we are using this data (Legal Basis):

• Contractual Necessity – at the time we collect it: Purchase & transaction data; Contact details; Profile details; Delivery/collection details.
• Inability to provide you with your products or services if you do not provide us with this data.
• Legitimate Interests - following fulfilment of your order.
• Managing and improving our day-to-day operations
• Managing and improving our Websites and Mobile Apps
• Personalizing your Amleya shopping experience to help us better understand you as a customer and provide you with personalised offers and services
• Providing you with relevant marketing communications (including by email, post or online advertising), relating to our products and services, and those of our suppliers
• Contacting and interacting with you: Contact you about our Services, for example by phone, email or post or by responding to social media posts that you have directed at us.
• Inviting you to take part in and manage customer surveys, reviews and other market research activities carried out by Amleya and by other organisations on  our behalf.
  
  

We rely on the use of personal data to carry out market research and internal research and development, and to improve our information technology systems (including security) and our product range, services and stores. This allows us to serve you better as a     customer.

It is also important for us to monitor how our Services are used to detect and prevent fraud, other crimes and the misuse of services. This helps us to make sure that you can safely use our Services.

We may share personal data with other organisations in the following circumstances: 

• If the law or a public authority says we must share the personal data or for the administration of justice;
• If we need to share personal data in order to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud); 
• Where we restructure, sell or transfer our business (or a part of it). For example, in connection with a takeover or merger.
  

Social Media 

We operate channels, pages and accounts on some social media sites to inform, assist and engage with customers. 

We monitor and record comments and posts made on these channels so that we can improve our services. 

Retention of Information 

We keep records for as long as required to:

• Manage purchases, orders and memberships and to provide other relevant products and services promised by this Privacy Policy
• Keep you up-to-date with our marketing
• Personalize the products, services and communication with you
• Comply with the applicable record retention requirements

When deciding how long to keep your personal information after our relationship with you has ended, we take into consideration our legal obligations and regulators’ expectations.

If you wish to request that we no longer use your information to provide you services, please contact us at the Customer Service on the contacts provided at the end of this Privacy Policy. However, we reserve the right to use your registration information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. 

Notification of Changes to this Privacy Policy

We update this Privacy Policy when needed and place the updated policy on our platforms.

Should we need to use your personal information in a manner different from that stated at the time of collection, we will notify you. 

All changes will become effective when posted, unless indicated otherwise

Please review this Privacy Policy periodically for changes.

Fraud and Phishing

All the passwords are securely stored. We shall also never ask you to provide us with any personal information, specifically not via email, including your password to the Amleya app account. Please be ware of all phishing and fraud attempts by trespassers  who would try to take advantage by sending fake emails to your inbox asking you to reset or provide any passwords and/or other personal information. 

Children

Our platforms are not directed towards children. If you are providing personal information for an individual less than 18 years of age, you are providing us with your affirmative parental consent as the legal parent or guardian to collect, use and process the information of the individual less than 18 years of age, consistent with this Privacy Policy. 

How you can contact us

If you have any questions about how we collect, store and use personal data, please contact us.

Phone: +961 1 454 022

Email: info@amleya.com

Mail: Airport Road, Facing Fantasy World, Beirut, Lebanon, P.O. Box 25/339

Website: www.amleya.com 

Last updated on May 3rd, 2023